4/15/2023 0 Comments Promotional overkill![]() Pitched by the filmmakers as an unusual but path-breaking rom-com, they paraded Kangana and her co-star Imran Khan around every nook and corner of India, and even flew them to Dubai. Riding on the success of 'Queen' and 'Tanu Weds Manu Returns', actress Kangana Ranaut was hoping to strike gold again with director Nikhil Advani's 'Katti/Batti'. 'Shaandaar', however, paled in comparison to what the team promised during the promotions. There's also the 'making of the movie' videos that were flagged up on the social media. In fact, every song of the film was given an exclusive press launch, with one particular track about insomniacs – 'Neend Na Mujhko Aaye' – being launched in the middle of the night. They celebrated every new moment, and travelled to different cities, TV show sets and gave innumerable interviews to media channels. The leading man and woman tweeted and instagramed their every move while on the 'Shaandaar' promotional trail, and fed the media constantly with movie titbits. The crew fed off this, with the movie marketing team building a lavish promotional exercise on the trio. We look at a few from the past, and the present, where promotion overdrives have led to the movie's box-office doom.ĭirector Vikas Bahl created the spectacular 'Queen' in 2013, so when he flagged his second feature with the talented Shahid Kapoor and the bubbly Ali Bhatt, there was instant buzz. It's a strategy that's possibly worked magic for many filmmakers, but it's also a tool that has crushed many a Bollywood dream. ![]() It's information overload, with the audience prepped considerably before they step into the theatre. The unveiling happens bit by bit, first with the poster, then the teaser, trailer, songs and dialogues. Once a movie is readied for its theatrical release, the cast and crew step on the promotion bandwagon, spilling any little secret that will lure the crowd into the halls.
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